He’s encouraging Animals don’t have a voice so you’ll never stop hearing mine Bear shirt. them to redistribute the funds to a black-owned business. It’s an unusual concept; Punjya could have chosen to donate 40% of proceeds to organizations fighting racial justice instead, or made a donation on behalf of the company. In fact, he considered both of those routes. “I thought about this a bit—juggling whether we [should] directly donate a portion of our sales to a nonprofit organization
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The debate on whether athleisure qualifies as “fashion”—or even “real clothing” at all—feels pretty silly these days, if not straight-up antiquated Animals don’t have a voice so you’ll never stop hearing mine Bear shirt. We’ve moved on from asking if leggings are appropriate for an overnight flight to spending all of our waking hours in some version of stretchy pants. We even conduct our most important Zoom meetings in them, albeit safely out of frame. Unsurprisingly, loungewear is among the only apparel category seeing a rise in demand amid the COVID-19 pandemic. Two weeks ago, NPR reported that spending on regular clothing and accessories has fallen 79%, but retailers are reporting major spikes in searches for sweatpants and hoodies. As the New York Times bluntly put it in an e-commerce report: “It’s hard to sell clothes, other than leggings and sweatpants.
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