Small brands who are Back The Blue I’ll Be There For You shirt. donating portions of sales or lump sums include Asai, Collina Strada, Vaquera, Marques’Almeida, Jonathan Cohen, Eckhaus Latta, Lou Dallas, Shrimps, Paloma Wool, Planet X, Susan Alexandra, Lizzie Fortunato, Catbird, and Dauphinette. The majority of these companies were already struggling to get by amid the retail decline of the COVID-19 crisis. Some, like Collina Strada, Eckhaus Latta, and Jonathan Cohen, are recipients of the CFDA.
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The debate on whether athleisure qualifies as fashion”—or even “real clothing at all—feels pretty silly these days, if not straight-up antiquated. We’ve moved on from asking if leggings are appropriate for an overnight flight to spending all of our waking hours in some version of stretchy pants. We even conduct our most important Zoom meetings in them, albeit safely out of frame. Unsurprisingly, loungewear is among the only apparel category seeing a rise in demand amid the pandemic. Two weeks ago Back The Blue I’ll Be There For You shirt. NPR reported that spending on regular clothing and accessories has fallen , but retailers are reporting major spikes in searches for sweatpants and hoodies. As the New York Times bluntly put it in an e-commerce report: It’s hard to sell clothes, other than leggings and sweatpants.” There’s a reason we’ve never connected loungewear with fashion or considered it part of our actual style. For most of us, leggings and sweatpants were merely the soft clothes we changed into after work, the worn-out or baggy things we’d never dream of wearing in the “real world. Now, of course, that liberating feeling of ripping off your suit and wrapping yourself in fleece isn’t even happening: Our entire day is spent in a comfy, cozy dream state. Understandably, it’s inspiring us to up our loungewear game—if not for the benefit of our colleagues on Zoom, then at least for our own productivity. It’s true that we work smarter and perform better when we feel put together, a concept that contradicts the very point of loungewear. But we’re finding there’s a difference between a stained gray hoodie and an outfit—yes, outfit—that’s both exceedingly comfortable and surprisingly elegant.
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