I felt a sense of guilt Coach Est 1950 a tiny kingdom in a far away land shirt. So when I decided to launch a line, the first thing I did was go back to the artisanal village. I spent a few weeks there just watching how they work and thought about how I could incorporate technology.” She started with textiles, using algorithms to create silhouettes and prints, and developed a digital-first, on-demand production model to avoid creating excess inventory. “I basically run my fashion company like a restaurant,” she says. “We don’t produce anything unless we have an order.
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She couldn’t have anticipated the pandemic, but she did anticipate that we’d be spending more time at home. “My theory has always been that the world is moving into more comfortable clothes,” she says. “I think if you look at what technology does on a macro scale, it enables much more efficiency Coach Est 1950 a tiny kingdom in a far away land shirt. It enables you to watch the best TV at home, to have food from your favorite restaurant delivered to your door, and now that we’ve gotten over a lot of communication hurdles, we’re very comfortable having our conversations over Google Hangouts or Zoom. We’ve been forced to learn new competencies that we won’t soon forget, and what that does is [eliminate] the need to physically show up somewhere,” she continues. “I think working from home is going to become so much more common, and just accelerated the inevitable. People may not completely move away from cities, but we’ll be able to move further from them. If we’re working remotely and don’t have a daily commute, or we just go to the office less frequently, suddenly it opens up that house that’s two hours away. Even in terms of finding talent [or applying for jobs], it’s really hard when you’re limited to a geographic area. Once you remove those boundaries, it becomes better for everyone. Over the long term, our home will become much more the center of our world, because we have all of these new options opened up for us.
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