Prigent’s show aired Midnight Ride shirt. last week, and anyone who watched it will not have missed the fact that De Vilmorin—with his patrician profile and flip of sandy blond hair—bears an uncanny resemblance to a young Yves Saint Laurent, whose work he calls an influence. Not unlike YSL, De Vilmorin is the scion of a well-to-do French family. His great-aunt was the writer Louise Lévêque de Vilmorin, a man-killer and writer of some renown (penning the famous novella Madame de that became a movie by Max.
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All to say, while traditional fashion companies are overhauling their businesses and struggling to stay afloat, Lunya has little to fix. “We’re going to go deeper in what we do, for sure Midnight Ride shirt. Merrill says. She’s released new collections in lockdown, like breezy linen-silk jumpsuits and shirts, and says she hopes to introduce more options to serve a wider group of people in the future. (On that note, Lunya does have a men’s counterpart, Lahgo, for guys who are interested.)
Our clothes are already so finely tuned for this, so we’re focusing on things that are less visible to the consumer, like shortening factory lead times to help us be more reactive, hold less inventory, and ultimately create less waste,” Merrill says. “Right now, I can get most of my product within two months, and some within seven days, so I can almost produce on demand. We need to move toward delivering things to the consumer when they really want them. I think you’re going to see a lot of brands working on that, because as wholesale becomes a smaller piece of the pie and brands take on the responsibility of carrying their own inventory [through direct-to-consumer sales], they’ll have to improve their buying habits to avoid waste. That’s the ideal scenario, for the planet and for your business.
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