Brother Vellies’s designer Sneaky Hey Losers shirt. Aurora James made a similar argument in a recent Instagram post, urging major retailers like Sephora and Whole Foods to buy at least of their products from black-owned businesses. “So many of your businesses are built on Black spending power,” she wrote. “So many of your stores are set up in Black communities.” If retailers were able to make the pledge, she continued, then “real investment will start happening in black businesses which will subsequently be paid forward into our black communities.” In the spirit of such investment and redistribution of wealth, you can help black business owners by purchasing from them directly.
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Liana Satenstein, senior fashion writer: I like the concept of creativity and masks which shows that you don’t have to be walking around with a standard medical version the whole time Sneaky Hey Losers shirt. Personally, the matching mask with full sets kind of feels unsettling, though. Maybe this is only when I see a prominent figure wear it. There is just…so much thought put into it that it feels unsettling. Obviously this is all opinion. But then again, if you’re a politician or celebrity and want to present yourself and have to encourage mask-wearing, maybe the coordination aspect is necessary. That being said, I don’t mind the small business fancy masks of Lou Dallas and Collina Strada…it’s just the matchy-matchy thing that throws me off. Rickie De Sole, executive fashion director, vogue.com: I think wearing masks is so new for all us, people are going to embrace them differently. They are practical but also make for a compelling reflection of our mood and personality.
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