Digital phygital physical Zz top only old people know how to rock shirt. or something else entirely? As London, Milan, and Paris all prepare to reveal the calendars of their upcoming ad hoc fashion weeks, the purpose, timing, and place of the runway show format post-coronavirus has been—and continues to be—a subject under much scrutiny. This Thursday the Camera Nazionale Della Moda—Italy’s CFDA—will unveil the full July 14–17 calendar for this summer’s mostly digital fashion showcase.
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The cozy relationship between technology and comfort isn’t new—consider the hoodie-and-jeans uniform of Mark Zuckerberg and his Silicon Valley disciples—but perhaps they’ve become more inversely related Zz top only old people know how to rock shirt. As technology gets more advanced, our clothes become less so: They’re comfier, simpler in design, less public-facing. That isn’t to say we’re going to devolve into ribbed-knit cocoons; loungewear should be as cleverly designed as our “outside” clothes. Lunya’s certainly is. The silk separates are machine washable; shorts and joggers come with no-twist elastic waistbands; leggings have pockets for your phone and anti-chafe seams; and loose tanks feature underarm panels to avoid nip slips or spillage. Lunya’s fabrics are smart too, merging natural fibers with modern technology, from cool-touch cotton to “Restore Pima,” a blend of cotton and celliant polyester that transforms your body’s heat into infrared energy to increase blood flow and boost cell oxygenation. We’re probably a few years out from truly high-tech clothing, but it’s easy to see Lunya venturing further into that space with clothes that help you sleep better or soothe your muscles.
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