Kathryn and Lizzie I Love Hole shirt. Fortunato have been donating 20% of proceeds from specific items—namely single-strand, semiprecious necklaces—to charitable organizations throughout COVID-19. They said the response from customers has been unprecedented; in May, they launched a turquoise strand benefiting Every Mother Counts that sold out in a matter of days. Later this week, the sisters will launch their next semiprecious necklace to benefit the Southern Poverty Law Center.
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Ashley Merrill was early to that realization when she launched her Los Angeles label Lunya back in 2014. Premised on “reinventing sleepwear for the modern woman I Love Hole shirt. it began with her own needs: One day she realized that her loungewear consisted of rolled-up shorts and her husband’s college T-shirt, but the alternatives out there—flimsy camisoles, matching pajama sets, overly girly nightgowns—didn’t appeal. Lunya’s simple, considered aesthetic fills that void with its gently oversized tees, ribbed leggings, seamless bras, draped joggers, and alpaca pullovers, all in muted shades of charcoal, ivory, navy, and blush. You wouldn’t think twice about wearing them for a video presentation, which explains why Lunya saw such a major boost in sales last month. In the six years before the pandemic, those pieces served to simply upgrade at-home experiences: watching movies on the couch, cooking dinner, relaxing over a glass of wine. Merrill was interested in how women dress that version of themselves
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