Digital phygital physical Life is not a fairy tale if you lose your shoe at midnight youre drunk shirt. or something else entirely? As London, Milan, and Paris all prepare to reveal the calendars of their upcoming ad hoc fashion weeks, the purpose, timing, and place of the runway show format post-coronavirus has been—and continues to be—a subject under much scrutiny. This Thursday the Camera Nazionale Della Moda—Italy’s CFDA—will unveil the full July 14–17 calendar for this summer’s mostly digital fashion showcase.
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Fashion has gone even more digital. Amid social distancing, there have been campaigns photographed remotely while fashion shows have been composed completely of avatars such as Animal Crossing Life is not a fairy tale if you lose your shoe at midnight youre drunk shirt. And of course, there has been a surge of digital creations on Instagram. One feed that has caught my own eye recently has been Edwin Mohney’s shimmying, grooving, and strutting avatars. The Central Saint Martins graduate has been known for his artful sourcing of thrift store materials and surplus fabrics, which he uses to create the likes of over-the-top designs with exaggerated proportions. Think: larger-than-life confection gowns and evening dresses with a high-waisted pannier. Now, Mohney has been funneling those silhouette-warping thoughts into the computer. So far, Mohney has created several Sim-like avatars on the program Adobe Fuse, which is currently in a beta testing version. Each avatar sequence boasts a quippy name, such as “Stop Waiting!!!!”, and fulfills an action that corresponds with the title. “It is like an emotional reaction. it is just a vibe,” says Mohney. For “Stop Waiting!!!!”, the avatar is dressed in a black and white harlequin print jumpsuit and sprints across the screen to the tune of actor Shia Lebouf’s inspirational speech “Just Do It.
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