Kathryn and Lizzie SON OF A BISCUIT shirt. Fortunato have been donating 20% of proceeds from specific items—namely single-strand, semiprecious necklaces—to charitable organizations throughout COVID-19. They said the response from customers has been unprecedented; in May, they launched a turquoise strand benefiting Every Mother Counts that sold out in a matter of days. Later this week, the sisters will launch their next semiprecious necklace to benefit the Southern Poverty Law Center.
SON OF A BISCUIT shirt, hoodie, sweater, longsleeve and ladies t-shirt
The debate on whether athleisure qualifies as “fashion”—or even “real clothing” at all—feels pretty silly these days, if not straight-up antiquated SON OF A BISCUIT shirt. We’ve moved on from asking if leggings are appropriate for an overnight flight to spending all of our waking hours in some version of stretchy pants. We even conduct our most important Zoom meetings in them, albeit safely out of frame. Unsurprisingly, loungewear is among the only apparel category seeing a rise in demand amid the COVID-19 pandemic. Two weeks ago, NPR reported that spending on regular clothing and accessories has fallen 79%, but retailers are reporting major spikes in searches for sweatpants and hoodies. As the New York Times bluntly put it in an e-commerce report: “It’s hard to sell clothes, other than leggings and sweatpants.
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