We received an Sunflower butterfly blessed to be called a grandma shirt. overwhelming response,” says Ross via Zoom. “My primary thought process in collating the grant list was to understand the struggles businesses are facing in different industries, and to look at which fields are disproportionately underrepresented.” Historically, he believes, fashion, music and sport have been considered industries for people of color to succeed in. Yet “black bodies are commodified and sexualized” by the media. “This has a lot to do with stereotyping and racial purifying,” explains Ross. “There are so many nuances around blackness and around modernity.
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The debate on whether athleisure qualifies as “fashion”—or even “real clothing” at all—feels pretty silly these days, if not straight-up antiquated Sunflower butterfly blessed to be called a grandma shirt. We’ve moved on from asking if leggings are appropriate for an overnight flight to spending all of our waking hours in some version of stretchy pants. We even conduct our most important Zoom meetings in them, albeit safely out of frame. Unsurprisingly, loungewear is among the only apparel category seeing a rise in demand amid the COVID-19 pandemic. Two weeks ago, NPR reported that spending on regular clothing and accessories has fallen 79%, but retailers are reporting major spikes in searches for sweatpants and hoodies. As the New York Times bluntly put it in an e-commerce report: “It’s hard to sell clothes, other than leggings and sweatpants.
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