What is eco-friendly fashion T Rex dinosaurs didn’t read now they are extinct vintage retro shirt. Once the term conjured images of a woman bravely shrugging on a shapeless brown sack, sacrificing style for the environmental crusade. As discussion of the global climate emergency grows more urgent, fashion labels are responding, and this stereotype is being rapidly left behind. The textile industry is responsible for almost 10% of the world’s greenhouse gas emissions, a fact which is increasingly important to consumers: in a study published by KPMG in 2019, 82% of Londoners said they were concerned about the environment, with 54% specifically in support of sustainable fashion.
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Ashley Merrill was early to that realization when she launched her Los Angeles label Lunya back in 2014. Premised on “reinventing sleepwear for the modern woman T Rex dinosaurs didn’t read now they are extinct vintage retro shirt. it began with her own needs: One day she realized that her loungewear consisted of rolled-up shorts and her husband’s college T-shirt, but the alternatives out there—flimsy camisoles, matching pajama sets, overly girly nightgowns didn’t appeal. Lunya’s simple, considered aesthetic fills that void with its gently oversized tees, ribbed leggings, seamless bras, draped joggers, and alpaca pullovers, all in muted shades of charcoal, ivory, navy, and blush. You wouldn’t think twice about wearing them for a video presentation, which explains why Lunya saw such a major boost in sales last month. In the six years before the pandemic, those pieces served to simply upgrade at-home experiences: watching movies on the couch, cooking dinner, relaxing over a glass of wine. Merrill was interested in how women dress that version of themselves, when they’re in their own spaces and (probably) aren’t Instagramming their outfits.
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